Bob Brown of Network World addresses the fear of reporting data breaches. The fear is valid. If a breach is handled incorrectly, it can indeed damage your company’s reputation. However, the fear should not paralyze your ability to take action. Instead, it should compel you to work hard to improve your security and rebuild your brand.
The greatest fear in reporting a data breach is that it will doom your company. That consumer reaction will be so severe as to never recover from it. However a reporting breach does not mean the end of your brand. You can recover. There are positive actions you can take to mitigate the damage.
Suggestions for the best outcome after a data breach include: learning from competitors who have had breaches, talking with partners to avoid finger-pointing, involving decision makers in the breach notification and the ability to search data to tell whose data is whose.
CSO Online also gives some sage advice in responding to data breaches:
- Accept that security issues will happen
- Accept that you will be sued
- Ensure your customer notifications are clear and accessible
- Be willing to shift strategies
- Initiate dialogue with your critics
The last point is critical to recovering from any tarnish to your reputation. By communicating with your critics on an ongoing basis, you will slowly recover. Listening and responding productively are two very important skills to have.
Tags: data breach, data breach recovery, fear of data breach, security breach, reputation management
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